Creating iOS apps begins with clarity about the target users, the app's purpose, and the key scenario to address in the initial release. A solid discovery phase helps delineate the MVP, select an appropriate architecture, and skip features that seem impressive on paper but don't enhance actual usability.

After the foundation is in place, attention moves to UI behavior, performance, and reliability across iPhone models and iOS versions. Uniform navigation flows, deliberate state handling, and thoughtfully planned integrations (payments, authentication, analytics, backend APIs) simplify maintenance and scaling after launch on the App Store.